Google Analytics Training in Chennai

Web analytics has emerged as one of the most important services in web designing and maintenance as well as digital marketing, helping businesses and organizations have a detailed and in depth analysis of the performance of their web sites and webpages and initiate suitable changes, adaptations and enhancements to improve the performance and keep a track of the data traffic and user data in the form of cookies, ad clicks and web interactions to better their conversion rates and visibility. Web analytics is the recording and analysis of website traffic and interaction data to develop insights into vital aspects of the web page or website performance, for e.g., visibility of the website in terms of keyword analysis and optimization, conversion rate, user interactions and feedback, preferences of users, accessibility issues and ease of access, etc., and their further study to precisely assess the current status and popularity of the website and web pages and investigate the true causes of interruptions of suboptimal audience interaction. Therefore, web analytics is imperative to the smooth running and functioning of websites and provides the base for the success of digital marketing and advertising campaigns by ensuring that the digital or online interface for the digital marketing campaigns or ads is visible and effective, as well as capable of dealing with the expected data traffic, while also recording the future data traffic on the websites and web pages to give a better assessment of the success or failure of the marketing or ad campaigns and their effect on the different aspects of the future performance of the website.

Google analytics is a web analytics tool developed and provided by Google Inc., and is one of the most popular and commonly used web analytics tool, and is used by business and organizations across industries to collect, record and analyze of data traffic and web information for performance assessment and a precise investigation of the different parameters of website functioning or their suboptimal performance to offer optimal solutions and make the relevant changes. Google analytics collects user data on different websites, including information like cookies, website interaction, UI (user interface)/ UX (user experience) interactions, session duration, pages per session, bounce rate (the number of visitors who leave the site after visiting and do not refer to internal links or web pages and links within the website), source of traffic and its location, related information, etc. across different devices, on both desktop and mobile apps and browser. For mobile phones, including iOS (apple’s operating system) and android mobile phones, google analytics is available as an SDK (software development kit) and in its new and latest upgrades, can be disabled by users who do not wish to have their data tracked and documented, by disagreeing to permissions. Launched by google after the acquisition of Urchin in 2005, the Google Analytics service provides important information about the number of conversions and the quality and speed of landing pages, thereby helping firms and developers to better assess the performance of their websites and other web resources and also track changes in the performance and improvements and feedbacks in reception after changes in the website, quality and quantity improvements, content upgradation, online campaigns, digital marketing and ad campaigns, etc.

FITA Academy Google Analytics Training in Chennai has been created keeping in view the various aspects, functions and important dimensions and services of the field of web analytics, and the latest and powerful features, functions and tools of Google Analytics, one of the most popular web analytics services across the world, and provides an in depth insight and understanding into web analytics, the tracking and recording of the required information and its analysis to generate relevant results as well as investigate into the causes of low or poor performance and monitor improvements after changes. Our Google Analytics Course in Chennai gives a holistic view of the field of web analytics and the use and prominence of the Google Analytics web analytics service for the assessment of website and web page performance and tracking the performance and improvements therein after the launch of a digital marketing or ad campaign, or after improvements and changes in the website, in terms of improvements in conversion rate, bounce rate, number of pages per session, etc. Our Google Analytics Training in Chennai aims to give the learners an extensive practical experience through workshops and practical assignments included in the training module and focuses on providing all the relevant skills and capabilities to optimally use google analytics and analyze all the recorded data and website traffic to gain insights into the performance of the website after important changes and to keep track of the response of viewers to different elements of the website according to their geographical location and other user details.

FITA Academy Google Analytics Course in Chennai has been custom designed to equip the trainees with all the requisite technical skills, non technical abilities and managerial capabilities for the optimal application of google analytics as a web analytics service across devices and operating systems to gain insights into the performance of websites and web pages and analyze the behavior and response of viewers to different changes in the user interface elements, content, and layout structure along with tracking the success of different digital marketing and online ad campaigns. Our Google Analytics Training in Chennai is an integrated professional course with equal emphasis on both theoretical and practical aspects of the field of web analytics to ensure that they are expert users of google analytics and have a command over the different features and aspects of the web analytics service, including user data like geographical location, number of pages per session, etc. along with website traffic information like bounce rate, conversion rate, etc. to find meaningful information on the website performance and popularity amongst users and audiences. FITA Academy Google Analytics Course in Chennai is focused on ensuring that the trainees are acclimatized and familiarized with the world of web analytics and understand the roles and responsibilities expected of them in terms of providing insights into the current performance of the website, popularity amongst the users, conversion rates, problems in viewing and accessing different sections of the website, quality of the landing page, suggested improvements in the website to ensure greater visibility, higher conversion rates, lower bounce rates, etc. and tracking the response of viewers to the improvements and their reaction to different marketing campaigns and ad campaigns.

FITA Academy Google Analytics Training in Chennai is designed and delivered by web analytics professionals and experts who have had a rich and extensive work experience in the field of web analytics and have worked with google analytics for a minimum of 10+ years across industries and genres, with special focus on the application of the latest features and functionalities of google analytics. Our Google Analytics Mentors in Chennai are focused on providing an overall and in depth insights into the working and functioning of google analytics and its features and functionalities to understand the true potential of the web analytics services, and expertly use google analytics to improve the performance of websites and web pages. FITA Academy Google Analytics Trainers in Chennai emphasize on providing a holistic view and all the requisite skills along with the practical experience and exposure to fully acclimatize them to the needs and expectations of the current web analytics services.